B2C marketing automation: The tools, tactics and prerequisites for success
Martech
MAY 24, 2024
High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.
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