Navigate the Channel
JULY 27, 2023
Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.
Customer Experience Matrix
FEBRUARY 3, 2010
post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.
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Industrial Marketing Today
AUGUST 26, 2011
After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. Those marketing tactics need to be updated to make them effective in today’s context.
Content Standard
JANUARY 9, 2015
Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time. Job title/level.
Online Marketing Institute
JULY 31, 2009
Three key ones that we look at: profile match, engagement level, and buying cycle position. The third dimension we use is the lead's position in the buying cycle. Buying cycle is tricky, since decision makers and influencers can be at different individual stages in the process from each other.
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