Buying Cycle, Data Hygiene, Paper and Twitter

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

APRIL 27, 2023

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles

Ideal Customer Profiles Account Based Marketing ABM Intent

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

DECEMBER 21, 2011

A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Populate your website with white papers, research reports, videos, how-to guides, technical documents, archived webinars, all written in objective, non-salesy language, to help educate buyers and help influence them toward your solution.

B to B

B to B Marketing Automation Services Wikipedia Ad Exchange

B2B Marketing Zone

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

Five Ways B-to-B Marketers Need to Change Their Game

Webinars

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