Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Share your thoughts, post a comment.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

JUNE 18, 2010

Paid Search While email can have very little cost and ongoing investment in SEO is simply a requirement for today’s business websites, paid search is often the next place to invest if you are looking to drive cost-effective leads. All rights reserved.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100