The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Spikes in content consumption on a given topic. The problem?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Content consumption is a strong signal of buyer intent. But they’re not asking your sales team for help.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Spikes in content consumption on a given topic. The problem?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. In some cases, though, the differences are even more substantial. MA programs can help you qualify leads. Not all MA programs are created equal.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45