article thumbnail

A Nurture Strategy for Content Syndication Leads

The Point

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. A Nurture Strategy for Content Syndication Leads Click To Tweet.

article thumbnail

Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Clicking on ads with keyword terms (intent topics) like “services,” “software,” “outsourcing,” “consulting,” “providers,” “companies,” and “reviews.” ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Intent data” is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. This includes: Downloads of whitepapers, case studies, tech publications. Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle.

article thumbnail

What is Intent Data? Insights Beyond the 4 Corners of a Website

Zoominfo

Give priority to companies that demonstrate interest and purchase intent — before they initiate the buying process with a competitor. Get in Front of Buyers Earlier in the Buying Process Most B2B customers prefer to research independently online. Lead scoring and prioritizing accounts. Analyze and retain customers.

article thumbnail

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Intent data” is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. This includes: Downloads of whitepapers, case studies, tech publications. Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle.

article thumbnail

25 Critical Marketing Automation Tips Every Marketer Should Know

Single Grain

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. As an example, suppose you run a remodeling business and have a form on your website that visitors can fill out to request free consultations.