Allocadia

MARCH 30, 2021

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. Tracking the buyer journey – they wanted to measure which touchpoints were the most successful in converting prospects and where the spend could be cut or optimized.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Oktopost

OCTOBER 7, 2020

We don’t need to tell you that B2B buyer journeys are rapidly migrating to the digital realm in the “new normal” of 2020. Numerous attribution models exist to help you discern which channels, platforms , ads, and types of content contribute to the conversion of a lead. Single-touch vs. Multi-touch attribution.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Discovering the available Media Options & Publishers: There are several media buying channels and industry-specific publishers, to get display ad campaigns started.

Display 40

Display Paid Content Advertising Agencies Advertisements 40