9 Reasons Why Buying Groups Will Be The Next Big Thing In B2B
Engagio
JUNE 4, 2023
Throughout my career, I’ve had the privilege of being part of two revolutions: the advent of demand generation fueled by marketing automation, and the breakthrough of account-based marketing brought to life by ABM platforms. These are the future of go-to-market, and they’re only possible today because of innovations in AI.
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