DealSignal

DECEMBER 28, 2021

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Partner marketing is a great way to expand your reach and continue building your position as an industry thought leader. Use intent data to find in-market buyers.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

PureB2B

MAY 30, 2022

Not enough leads. There are several reasons why B2B leads are harder to come by in recent years. For one, prospects are getting more sophisticated and capable of having self-guided buyer journeys. DemandScience Activate lets you take advantage of predictive analytics to locate in-market buyers.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

6sense

JULY 17, 2017

There are a handful of B2B companies using this technology today to gain full visibility into who their buyers are, what their needs are and precisely where they are in the buyer’s journey. Because they see how it can fuel lead generation and conversion. And if you’re on a B2B sales or marketing team, you are too.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59