Buyer's Journey In-market Buyers Lead Generation Purchase Intent 
PureB2B
JULY 7, 2022
Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?
Inbox Insight
JANUARY 5, 2023
A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. 4 common misconceptions of demand generation. expand reach to new markets. Align Sales and Marketing teams.
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