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Remove Buyer's Journey Remove De-duplication Remove Intent Signal Related Topics
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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

SEPTEMBER 8, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? We also map our existing content to the buying jobs people are doing at those different stages , enabling them to move through the buyer journey in a helpful and frictionless way.

Intent Data 84
Intent Data Intent Content De-duplication 84
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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

DECEMBER 10, 2021

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). And its web personalization efforts relied heavily on form-fills … and because of that, only 3% of its web traffic was de-anonymized and received personalized content. Why 6sense?

Lead Ranking 62
Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62
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