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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

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Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours.

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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

That’s where Customer Data Platforms (CDPs) come in, to help manage all the “big data” that’s generated so we can get a clearer picture of our in-market buyers and serve them with a great experience. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?