ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Industrial Marketing Today

DECEMBER 1, 2011

It is definitely a process that involves much more than copywriting and clever wordsmithing. Myth: We want our site visitors to call our sales team for more information. Industrial buyers are in charge these days, not you. Learn to interpret the data from your site analytics and develop customer personas.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48