Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Data: The Missing Link in Your Nurture Campaigns. Developing Personas for Intent-Based Marketing.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Markempa

APRIL 30, 2019

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. It’s about progression.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

SmartBug Media

JANUARY 17, 2019

The actions of the sales rep may be outlined in a sales process document and tracked in a sales tool such as a CRM (customer relationship management). When implementing an inbound sales approach, it is important to educate and provide sales training to your entire sales team on the inbound sales methodology.

Digital Asset Management 66

Digital Asset Management Eye-Tracking Cold Calling Buyer Personas 66