Go Beyond Data - Consumer Insights are Key to Understanding Your Customers
GreenRope
AUGUST 6, 2014
These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Basically, understanding the motivations, moods, desires that motivate a buyer’s actions.
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