DealSignal

APRIL 10, 2024

First-party intent data This type of intent data represents an opportunity for you to gather data on folks who visit your website and engage with your digital content. If your team has a CRM, website cookies enabled, email tracking, marketing automation, or social listening tools, you’re collecting first-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MARCH 10, 2022

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Why use them?

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Hubspot

JANUARY 6, 2021

You know how the typical prospect goes from an email address in your CRM to a paying customer. If you're meeting buyers at trade shows, a lead could be anyone who left their email address at your booth. An "opportunity" is a contact in your CRM confirmed their interest in your product or service. HubSpot CRM.

Process 99

Process Effectiveness Top of Funnel Work Management 99

SmartBug Media

OCTOBER 9, 2019

Your personas are not trophies sitting on a shelf to be admired. Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Every decision you make and every question you ask during your audit should be informed by your personas.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Buyer personas A representation of your target customer based on data.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Buyer personas A representation of your target customer based on data.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84