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Act-On
APRIL 26, 2024
In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So loop in Product, because they will have those insights.”
Zoominfo
JUNE 28, 2023
It’s the day of a new product launch. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.
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Salesforce Marketing Cloud
JANUARY 18, 2024
A sales process is a series of steps that move a sales rep from product and market research all the way through to a closed deal — and beyond. Without this process, you might push your product before the prospect is ready for a solution, or wait too long for fear of being pushy or aggressive. Sound complicated?
Optinmonster
AUGUST 27, 2023
Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?
Marketing Insider Group
SEPTEMBER 14, 2023
Think you’re safe because you have a dedicated content marketing strategy? New platforms continue to emerge, giving content marketers a wealth of ways to get their messages out. Many times, this leads marketers to forget their strategy and run after one-off campaigns. Nowhere is that truer than in content marketing.
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