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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

Experiment with alternative marketing strategies : Attention-grabbing strategies like influencer marketing, experiential marketing, and guerilla marketing can help amplify brand awareness. Understanding your buyer personas and using that knowledge to craft relevant campaigns is key to success.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. While it wasn't so awful for Gap to pursue a logo redesign, the lesson is simply to stay in touch with your buyer personas so you can ensure your new design reflects them. Tone Deaf Tweets. Lackluster New Logos.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. It wasn't so awful for Gap to pursue a logo redesign , the lesson is simply to stay in touch with your buyer personas so you can ensure your new design reflects them.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Bounce rate – The percentage of visitors that navigate to a website and view only one page before “bouncing” away. They allow marketing messaging, content and sales and marketing efforts to be approached with a better understanding of the buyer’s context and perspective. Learn More About Buyer Personas.