The Inside and Outside of B2B Buyer-Driven Experiences
Marketing Interactions
JULY 31, 2022
Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers. Helping us identify Step Backs – more than ¾ of buyers will return to earlier-stage learning to re-validate as they acquire new knowledge.
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