Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. There is a crying need for this.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. Feature the white paper on your website and as an email offer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. At the middle stage, buyers need to understand product features and savings / benefits that can be derived.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. There is a crying need for this.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Zoominfo

DECEMBER 2, 2019

You need to get your sales and marketing engine running quickly, efficiently, and without the budget and manpower of some of the larger companies in your space. Now it’s time to put down the pen to paper and grow the pipeline. More on this in the next section). Test a variety of demand generation tactics.

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

Zoominfo

DECEMBER 2, 2019

You need to get your sales and marketing engine running quickly, efficiently, and without the budget and manpower of some of the larger companies in your space. Now it’s time to put down the pen to paper and grow the pipeline. Test a variety of demand generation tactics. The event and topic should not focus on your own product.

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100