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How Google (Actually) Works

seo.co

Improving your website’s ranking on a search engine is called search engine optimization (SEO). To better understand how SEO and website development works, it’s important to first understand how Google actually works. The answer lies in what is known as search intent. This process is known as search engine optimization (SEO).

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Powerful #SEO content is the equivalent of a best-selling novel that people gobble up, says @JuliaEMcCoy. Click To Tweet.

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How to Use Data to Create More Relevant Content

Hubspot

Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas. 1) Conducting Keyword Research. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.