Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Intent Data Difference: How it Works.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Through that, ZoomInfo validates that the content your prospects are researching is actually about the topic that’s relevant to your business.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Hubspot

DECEMBER 23, 2022

Cognism helps users identify prospects that are currently “in-market” and actively looking to purchase a solution. The way the platform pulls this data is through a partnership with Bombora — the buyer intent platform listed earlier in the post. Qualifying and scoring prospects using behavioral data. Image Source.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77