Remove Account Based Marketing Remove Buyer Intent Remove In-market Prospects Remove Validation
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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

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2023’s 19 Best Sales Prospecting Tools

Hubspot

Cognism helps users identify prospects that are currently “in-market” and actively looking to purchase a solution. The way the platform pulls this data is through a partnership with Bombora — the buyer intent platform listed earlier in the post. Qualifying and scoring prospects using behavioral data. Image Source.