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Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

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What Exactly Is B2B Intent Data And Where Does It Come From?

NetLine

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

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What Do Marketers Need To Make The Most Of B2B Intent Data?

NetLine

The skills and competencies needed to get the most value out of intent data B2B marketers are faced with what seems like an ever-changing landscape where buying cycles are longer and often more complicated. So, with that in mind, what skills and competencies do marketers need to get the most out of intent data? Source: Gartner.