Buyer Intent, CMO, De-duplication and Intent Signal

Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

SEPTEMBER 8, 2021

Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. Here’s what she told us about connecting content to signal data for a frictionless experience. Envision a Frictionless Content Experience.

Intent Data

Intent Data Intent Content De-duplication

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). FireEye: The Next Wave of ABM . Why 6sense?

Lead Ranking

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel

B2B Marketing Zone

Content + Intent Data: The Foundation of a Frictionless Content Experience

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

Webinars

Stay Connected