Buyer Intent, Buyer's Journey, CRM and De-duplication

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

DECEMBER 10, 2021

And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). 1 CRM that nobody managed. And why G2?

Lead Ranking

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel

Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

SEPTEMBER 8, 2021

That data comes from firmographic and technographic account data from internal systems and third-party sources, buyer intent data from first- and third-party websites, account and opportunity data from CRM and MAP, and digital ad campaign metrics like accounts reached and results.

Intent Data

Intent Data Intent Content De-duplication

B2B Marketing Zone

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

Content + Intent Data: The Foundation of a Frictionless Content Experience

Webinars

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