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Achieving customer experience excellence at seven critical life cycle points

ERDM

The end result is better customer service and a much more natural conversation between the customer and the agent. Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

The end result is better customer service and a much more natural conversation between the customer and the agent. Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing.

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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

Software as a Service really began back in the 1960s , although it was known as “utility computing” or “time-sharing,” and consisted of the “centralized hosting of business applications.” ” Mainframe providers such as IBM offered services like database storage and computing power to enterprises. .”

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