Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

SalesIntel

SEPTEMBER 13, 2021

What type of leads and prospects make it into your ‘right fit for my business’ category? Because of the fact that lead qualification – from marketing qualified lead (MQL) to sales qualified lead (SQL) – encompasses more than “fit.” What is Marketing Qualified Lead. What is Sales Qualified Lead.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SalesIntel

AUGUST 14, 2023

Earn Before You Buy Yes, “earn before you buy” – understand your customers, test your messaging, and refine your approach before investing in paid advertising. By earning engagement and interest before investing heavily in advertising, you’ll be better prepared to deploy your paid strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40