Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. In this article What is B2B Intent Data? How is B2B Intent Data Collected?

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

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Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

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Inbox Insight

APRIL 14, 2023

Remember that your ICP is not the same as your buyer persona. An ICP is the type of company you should be targeting, while a customer persona is a detailed analysis of the people who buy from you. Tier 1 – these are the best-fit accounts according to your ICP, and they must have demonstrated intent to do business with your company.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. How to Find Buyer Intent Data.

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Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. Which buying committee members within an account do you speak with most often? Which company verticals have you seen the most difficulties in selling to?

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52