6sense

AUGUST 29, 2021

With 6sense at the center of their new account-based approach, the entire revenue team worked together to understand the data in order to make better, more strategic business decisions. We live in a P2P world. Gated content is dead. We no longer score leads or track MQLs.”. Putting the power of account-based orchestration to work.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization P2P 48

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 100

Social Media Social Marketing Work Management Media 100

Directive Agency

JULY 22, 2019

Obviously you can’t really be on Instagram or LinkedIn without knowing Gary Vaynerchuk, so you-. About four years ago, I was lucky enough to land an awesome job over at VaynerMedia; I was Group Director managing a couple lines of business. As somebody that, I follow a lot of different thought leaders on social media.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40