Remove Business Remove Disintermediation Remove Ethics Remove Impressions
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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. True enough.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. True enough.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago. Business as usual, largely unaffected by KM. September 2006. This is the essence of PKM.