B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
markempa
JUNE 17, 2012
But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. That’s more than one in every four deals! “But,
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