Modern B2B

OCTOBER 20, 2023

This comes as no surprise as in our Digital Connections 2.0 When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. For most people, you can get busy focusing on the weeds and picking them apart. So, why the focus on the customer?

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

DealSignal

MARCH 22, 2023

With lead enrichment, the data platform can provide those extra details your team needs to better score the lead—such as work experience, job title, persona fit, education, location, and more. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Teams can’t agree on which ones matter. What’s the problem with these metrics?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

NetLine

AUGUST 2, 2023

There are several types of sales leads in B2B, including: Marketing Qualified Leads (MQLs): Leads that have shown interest in your product or service and meet specific criteria established by your marketing team showing that they have a strong likelihood of becoming a buyer. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rollworks

JUNE 3, 2018

For example: eCommerce store owners versus Fortune 500 marketing managers. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. If your team doesn’t trust the data, they can’t operate efficiently or effectively. Only 0.75%?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

QuanticMind

NOVEMBER 28, 2016

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. See the first chapter of our series on the future of digital marketing and stay tuned for the next chapter, coming soon. Assessing the Challenges. over the previous year.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40