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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. How do I match and de-duplicate customer records effectively? Customers interact with us through a variety of channels, and often provide us with conflicting information. It’s a never-ending battle.

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Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

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Why B2B Blogs Aren’t Achieving SEO Success

Online Marketing Institute

These are great for users, but can create problems with duplicate content and unwanted things getting indexed (e.g., If you’re using WordPress, Joost de Valk’s Robots Meta plugin is a great tool to help you do this. Blogs have lots of ways to get to the same content. blog search tool results).

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