Envy
FEBRUARY 13, 2021
B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. It's an alternative metric to CPA.
Digital B2B Marketing
JUNE 7, 2012
The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. May refer to paid search or other CPC priced media programs.
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Sprout Social
JULY 26, 2019
B2B – Business to business. Refers to companies that cater to the needs of other businesses. B2C – Business to consumer. CPC – Cost per click. SMB – Small and midsize/medium businesses. Refers to companies that sell products or services directly to customers. CMS – Content management system.
Brandpoint
JUNE 24, 2021
B2B: Business-to-Business. CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. When paying for an online ad, rather than paying for clicks (CPC), you can pay a flat rate for every thousand impressions that your post receives. CPL: Cost-per-Lead.
Hubspot
JUNE 19, 2014
B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. CPC: Cost-per-Click (See PPC). SMB: Small-to-Medium Business. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CPL: Cost-per-Lead.
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