Remove Business Blogging Remove Eye-Tracking Remove Inbound Marketing Remove Marketing Leads
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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Keep it simple – follow a one-column format with plenty of white space for the eyes to rest and the brain to assimilate the information.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. “By sharing results, such as traffic increases, people’s eyes get opened differently.&# Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post!

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The Anatomy of a Lead-Generating Website

Hubspot

Once you've created and embedded your forms , how are you going to collect and track submissions? By consolidating your leads in one place, it'll be much easier for you to follow up with those leads -- whether it's by sending them lead nurturing emails , tracking their future behavior on your website, or some other action.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 7) Business Blogging.