Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Copyright © 2010 Tiecas, Inc. This will also lower the client’s fear of “you just don’t get it.” All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60