Hubspot

APRIL 3, 2013

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Moz

MAY 6, 2019

And once you make a list, send to a co-worker to get their opinion. Set the right expectations — what is the reader going to get out of your blog post? While meta descriptions might not directly impact your SEO, keep in mind that copy matters a great deal for clickthrough rates because it satisfies certain readers' intent.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

OCTOBER 28, 2016

Creating valuable content to teach and nurture your leads down the funnel is time-consuming, which is why so often you'll browse a business' website and see nothing but "Buy Now!" To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. all over the place.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28