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Why the Blog Post Is the New Ad Unit

Hubspot

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.