Ad Exchange Business Blogging Clickthrough Opinions 
Moz
MAY 6, 2019
And once you make a list, send to a co-worker to get their opinion. Set the right expectations — what is the reader going to get out of your blog post? While meta descriptions might not directly impact your SEO, keep in mind that copy matters a great deal for clickthrough rates because it satisfies certain readers' intent.
Hubspot
OCTOBER 28, 2016
This means your contacts chose to give you their information in exchange for something valuable, like a content offer, webinar, event, and so on. Creating valuable content to teach and nurture your leads down the funnel is time-consuming, which is why so often you'll browse a business' website and see nothing but "Buy Now!"
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