Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

SendX

MARCH 6, 2020

Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again. Aaron Zakowski Aaron aka The PPC Ninja. If you are into PPC marketing this guy will help you with some insights.

Newsletter 196

Newsletter Best Practices Internet Marketing Burn Rate 196

SendX

MARCH 6, 2020

Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again. Aaron Zakowski Aaron aka The PPC Ninja. If you are into PPC marketing this guy will help you with some insights.

Newsletter 195

Newsletter Best Practices Internet Marketing Burn Rate 195

Single Grain

DECEMBER 8, 2020

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. T-shaped marketers also outsource some work to other specialists – for example, design, PPC ads or social media management.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

Webbiquity

MARCH 24, 2020

It combines multiple functions—email marketing automation, landing pages and pop-up forms, SMS alerts, pay-per-click (PPC) campaign management, and marketing analytics—into a single integrated platform. The Entrepreneur Interview Series #2: Scott Burns, Structural. The Company. Year founded: 2019. Funding rounds: Self-funded.

Marketing AI 190

Marketing AI Marketing Automation Services Work Management Marketing Management 190

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. You'll increase your clickthrough rate! Bonus points if you send them emails about your discounted rates after already locking them in to your full price. SEO/PPC/Advertising. SMS, anyone?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28