PathFactory

MARCH 12, 2020

In this blog, we’ll share how you can get more juice from your squeeze on your live events, paid advertising, and content syndication efforts. Share curated content pre- and post-event for more opportunities to engage. Another channel many marketers are turning to fill their funnels in the short term is content syndication.

Demand 52

Demand Tactics Work Management Marketing Management 52

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers? Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers? Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Single Grain

FEBRUARY 24, 2020

Drive conversions according to the funnel stage you target with a piece of content. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences. Finding new ways to promote your content doesn’t have to be a chore or burn you out. Bring in more traffic. And it doesn’t just stop here.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Single Grain

FEBRUARY 24, 2020

Drive conversions according to the funnel stage you target with a piece of content. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences. Finding new ways to promote your content doesn’t have to be a chore or burn you out. Bring in more traffic. And it doesn’t just stop here.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Here's how to choose the right content for each stage of the marketing funnel. NEWLY UPDATED!

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112