Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important? It’s a different skill set.

Ad Building 139

Ad Building Brand Identity Branding Marketing & Strategy 139

Single Grain

NOVEMBER 8, 2019

Now for the burning question that every marketer wants answered: What kind of content belongs at which stage? Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. The thing is, selling isn’t that easy. Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160