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Building a brand strategy: Essentials for long-term success

Martech

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. Companies with poor branding end up having to pay 10% higher salaries. In a smaller company, you’re often missing a “creative” team altogether. Why is branding important?

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

In our experience, lots of companies don’t know how content marketing comes together, and they ask questions like: How many blog posts should I write? What these companies fail to understand is that when done correctly, content creation isn’t solely about budget, beating the competition or a simple case of frequency. NEWLY UPDATED!

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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