Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home. As a marketing professional, I am not proud of our reputation as SPAM-ers.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. Lists became “tired&# as response rates drops. So what did we do? Cross-sell. The result of all this was redundancy like B2B marketing has never seen before.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 12, 2010

This additionally allows sales to feel as they are “part of the planning” in the campaign and will focus more energy on these appointments and subsequent conversions to sales. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100