Zoominfo

APRIL 23, 2020

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn. A marketing coordinator or a CMO?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. However, the content space is noisy. Ask a content manager.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

DiscoverOrg

MAY 7, 2019

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. A marketing coordinator or a CMO?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Metadata

DECEMBER 3, 2020

My name is Dave, the CMO of a company called Privy. 30% open rate. It doesn’t mean that the conference is the wrong idea, but maybe you should change the content, or the angle. I think my particular appetite is in using the product in a different way, to differentiate. So, you definitely taught me that.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

My name is Dave, the CMO of a company called Privy. 30% open rate. It doesn’t mean that the conference is the wrong idea, but maybe you should change the content, or the angle. I think my particular appetite is in using the product in a different way, to differentiate. So, you definitely taught me that.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34