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Why DIY Marketing Isn’t the Best Approach for Businesses [12 Pitfalls]

Outbound Engine

Email and social media marketing keep your message in front of past clients and help generate repeat business and referral leads. So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining top-of-mind awareness, and instead opt for DIY marketing? That’s huge!

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3 Steps to Increasing Email Deliverability Performance

distribion

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Study the warning signs.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter.

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Sales and Marketing Alignment: Best Practices to Drive Revenue

DealSignal

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Business leaders understand that data is the critical heart of growth and expansion. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012.