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How to Find and Connect with Your B2B Customer in 2019

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In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month. That’s because most marketers – 65 percent in fact – are not conducting much, if any, audience research.

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Building B2B Audiences Across Native Ad Channels with Metadata

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We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. Building accurate audiences in native ad channels is way too painful for B2B marketers. How I build B2B audiences (in or out of Metadata) There are really no excuses anymore for B2B marketers.