ViewPoint

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Tier 3: SMB/Channel Accounts. Tier 2: Inside Commercial Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Biznology

JUNE 28, 2013

As a business owner, what would you do with $1,000 to spend on marketing? If you don’t make a plan for your marketing spend, the money will vanish into thin air. Your marketing needs aren’t the same as those of other businesses, so first decide what your goals are. First, Look at Priorities. Blog Posts.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Webbiquity

JANUARY 19, 2016

But social media marketing spending will rise anyway. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. V3B Blog ). Simply Measured ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JULY 14, 2015

Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. Get social PR right. Be responsive.

Stats 80

Stats PR Social Media Social Marketing 80

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

NOVEMBER 12, 2013

Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Two-thirds planned to increase digital marketing spending.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100