Brandpoint

JUNE 24, 2021

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. CTR: Clickthrough Rate. So, clicks / impressions = CTR.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

NOVEMBER 12, 2013

B2B Marketing Insider ). The average CTR for banners is 0.01 Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

B2B Marketing Insider ). The average CTR for banners is 0.01 Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100